In today's global, knowledge-based world, the call for organizational greatness is greater than ever before. Sustainable financial performance, intense customer loyalty, a winning culture, and a distinctive contribution in the marketplace are hallmarks of truly great organizations.

Great organizations are created by great leaders -- leaders who can unleash the highest and best contributions of their team toward their organization's most critical priorities. Every organization and every leader aspires to greatness. But why do only a few achieve it?

I believe the answer is in the execution of the 4 Imperatives: clarify purpose, unleash talent, align systems, and inspire trust.

Stephen R. Covey is an internationally respected leadership authority, family expert, teacher, organizational consultant and author. He holds an MBA from Harvard University and a doctorate from Brigham Young University.

Dr. Covey is the author of the international bestseller, The 7 Habits of Highly Effective People, which was named the #1 Most Influential Business Book of the 20th century and one of the top ten most influential management books ever.

Dr. Covey is the cofounder and vice chairman of FranklinCovey Co., the leading global professional services firm with offices in 123 countries.

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About PLAYAWAY

Playaway is the simplest way to listen to audio on the go. Each Playaway comes with the digital content already pre-loaded on it and a battery to make it play. Simply plug in earbuds and enjoy.

No Cassettes. No CDs. No Downloads. Just Play.

Playaway Pre-Loaded Audio Format

• Simple Technology
• Pre-Loaded Content
• Digital Functionality
• Ultimate Portability

The Next Generation of Audiobooks

• Each Playaway holds an entire audiobook, regardless of length
• Easily navigate back and forth through chapters
• Automatic bookmarking remembers where you stopped listening
• Universal headphone jack

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Instructions on how to use this device